These days, most corporations have their own intranet, which is to some extent like the internet except for the fact that it’s only accessible to those within the company. However, Intranets are not just useful for huge enterprises, SMEs can benefit from them hugely too.
An intranet means that internal communications within a company are simplified significantly and make for more success in terms of growth, as productivity increases. It’s basically an internal database which every employee can access, with dissimilar permissions for various staff.
Implementing a proficient intranet software system involves several internal departments – and one of the most important is the marketing team. Your marketing team is responsible for your company’s website and boosting sales, so preferably should have some input into your intranet system, as they are well-versed in displaying and organizing information in an eye-catching manner which provokes a reaction.
Marketing employees use up their day designing ways to promote your products to customers, so having an intranet that promotes your company’s goals to employees is likewise important.
Intranet and social networking-
One task of your marketing team is social networking; hence getting their input on social collaboration tools in your intranet is useful. They understand the power of social networking and collaboration and will most likely have ideas on how to take on other employees through social platforms. Having social collaboration on your intranet can include an option for “brainstorming” sessions for new business ideas.
For example, an efficient intranet will also drive and develop company culture and educate employees on new initiatives. Getting your staff involved socially on the intranet is constantly a massive bonus.
Marketing department benefits-
The marketing team wants input from many sources — internal, such as management and peers, and external — to carry out their duties properly. The intranet speeds up marketing-related business procedures, counting approval for marketing collateral. Also, being able to access information quickly and while on the road are advantages too.
Marketing employees recognize the importance of “influence” – such as having famous brand spokesmen endorsing and using a product to attract customers – and the same culture can be engineered for corporate leaders. Influence employees by how the managers and executives use and endorse your corporate intranet.
The marketing team can help out in encouraging executives to collaborate with and empower employees via the intranet. This can also “demystify” the executives by showing how leaders are employees just like everyone else. Your marketing intranet should be a gateway for employees to have a channel of communication with company leaders.
Deliver the right message to your target market-
Marketers need different types of information to function effectively. The company executives provide an overall vision and direction; the customers have needs and demands which must be fulfilled, and peers can offer an insight into what appeals to the market and which approaches work. Viewpoints from employees in other departments can assist in shaping creative marketing strategies. An active and well-structured intranet should help marketers to access all these sources of information and knowledge. Apart from capturing the information, the intranet will archive it so that future marketing staff will be able to benefit from the accumulated knowledge too.
The intranet can incorporate specific applications to directly contribute to the company’s marketing work. A folder application can house much crucial information, including marketing materials, such as flyers, brochures and white papers; up-to-date product descriptions and prices; presentation documents, including PowerPoint slides; the outcome of surveys; market research and analysis; monitoring results and evaluation reports.
Read more about Intranet Software benefits.