Small business owners often struggle to find out what is most important for their company. One area more than half overlook is implementing a web portal to increase exposure and drive commerce.
As a local business, you need an online portal because your market demands it. Customers usually use the Internet as an entry step in the marketplace for many product and service purchases. Other important reasons include the opportunity to deliver products to a wider market than your local base and to compete more effectively.
Here are some of the reasons how to face up your business with full-fledged web portal-
An online presence allows your customers to learn more about you and what you can offer. In fact, customers imagine your business to be online. According to a Google survey, 97% of consumers search online for products and services.
With an increase in the number of Smartphone, practically everyone is able to access the Internet on the go. If your potential customers can’t find you while they’re out running errands, you’re losing out on business and increasing awareness. Your business may as well be invisible.
Not having a web portal is like not having the name of your business on the building. It can cause your customers to doubt the credibility of your business. Many affordable options are available to help you develop an online presence, now is the time to show customers that they are important to you and you are committed to your business.
Provide immediate access to your brand
A web portal is available to customers 24/7, and you cannot predict when someone will be looking for more information on your products or services. Plus, a web portal allows customers to reach you even when you are not open for business. Include the pertinent information a customer will need to learn more about your company, such as a description of your products and services, directions to your location, customer reviews and hours of operation.
Combat the competition
The Internet has become the new Yellow Pages phone book. Customers are constantly searching online to compare prices and services. With the majority of your competitors online anytime, the longer you wait to create a web portal, the more business you could lose.
Get cheaper advertising
Newspaper, radio and television ads can be quite pricey, especially for a small business. A web portal can be a more manageable and inexpensive option. Brainstorm ways to use your web portal to create leads and sales opportunities by offering special coupons or incentives for following your company on various social media platforms. The more you can share about your business, the extra success you will likely enjoy.
Sales and Lead Generation
With e-commerce tools, a web portal can be set up to sell your products/services 24/7/365. So, you can make money even while you’re sleeping. Also, you can set up your site to collect visitors’ contact information (e.g., in exchange for something of value such as a report or e-book related to your area of business), which you can utilize to further market to them and develop further sales.
Whether it’s a product or a service, these days many people just go online to find what they need. Sitting in the comfort of their home with a laptop, people can simply compare different providers. Your competition won’t be in a different town anymore – they’ll be right next to you in the list of search results.
Think of the internet as a vast marketplace where your business can grow more exposure. This is your opportunity to gain a new customer base and make more sales.
Related article: Types of web portal