How to Make Efficient Your Marketing Process with Intranet

Intranet Application- Basic Need for Your Business

These days, most corporations have their own intranet, which is to some extent like the internet except for the fact that it’s only accessible to those within the company. However, Intranets are not just useful for huge enterprises, SMEs can benefit from them hugely too.

An intranet means that internal communications within a company are simplified significantly and make for more success in terms of growth, as productivity increases. It’s basically an internal database which every employee can access, with dissimilar permissions for various staff.

Implementing a proficient intranet software system involves several internal departments – and one of the most important is the marketing team. Your marketing team is responsible for your company’s website and boosting sales, so preferably should have some input into your intranet system, as they are well-versed in displaying and organizing information in an eye-catching manner which provokes a reaction.

Marketing employees use up their day designing ways to promote your products to customers, so having an intranet that promotes your company’s goals to employees is likewise important.

Intranet and social networking-
One task of your marketing team is social networking; hence getting their input on social collaboration tools in your intranet is useful. They understand the power of social networking and collaboration and will most likely have ideas on how to take on other employees through social platforms. Having social collaboration on your intranet can include an option for “brainstorming” sessions for new business ideas.

For example, an efficient intranet will also drive and develop company culture and educate employees on new initiatives. Getting your staff involved socially on the intranet is constantly a massive bonus.

Marketing department benefits-
The marketing team wants input from many sources — internal, such as management and peers, and external — to carry out their duties properly. The intranet speeds up marketing-related business procedures, counting approval for marketing collateral. Also, being able to access information quickly and while on the road are advantages too.

Leadership involvement-
Marketing employees recognize the importance of “influence” – such as having famous brand spokesmen endorsing and using a product to attract customers – and the same culture can be engineered for corporate leaders. Influence employees by how the managers and executives use and endorse your corporate intranet.

The marketing team can help out in encouraging executives to collaborate with and empower employees via the intranet. This can also “demystify” the executives by showing how leaders are employees just like everyone else. Your marketing intranet should be a gateway for employees to have a channel of communication with company leaders.

Deliver the right message to your target market-
Marketers need different types of information to function effectively. The company executives provide an overall vision and direction; the customers have needs and demands which must be fulfilled, and peers can offer an insight into what appeals to the market and which approaches work. Viewpoints from employees in other departments can assist in shaping creative marketing strategies. An active and well-structured intranet should help marketers to access all these sources of information and knowledge. Apart from capturing the information, the intranet will archive it so that future marketing staff will be able to benefit from the accumulated knowledge too.

The intranet can incorporate specific applications to directly contribute to the company’s marketing work. A folder application can house much crucial information, including marketing materials, such as flyers, brochures and white papers; up-to-date product descriptions and prices; presentation documents, including PowerPoint slides; the outcome of surveys; market research and analysis; monitoring results and evaluation reports.

Read more about Intranet Software benefits.

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How to Make Efficient Your Marketing Process with Internet

How to Make Efficient Your Marketing Process with Internet

Marketing is one of the key business functions inside an organization. Without an efficient marketing plan in place, even the greatest services and products can have a tough time finding the relevant audience for it. To strategize, plan, and execute campaigns, marketers need to organize and streamline everything to keep up with the fast pace of digital media.

Modern Intranet can serve as the perfect vehicle for running your marketing operations smoothly, taking it to a completely new level. It can help in streamlining and speeding up processes – getting information from a single place even on the go, taking input/approvals from top management, peers, audiences, or maintaining all campaign details for coverage.

Below are the top 5 reasons why internet marketing is essential for your business.

Connect with the customers

Marketing on the Internet allows you to connect with your potential and returning customers. Update your customers with the new or latest features of your business. You can publicize the upcoming products or services and give a little description of these good and services to your customers. By doing this you can magnetize new customers in the future.

Increase the visibility of your business

These days everything can be done online from buying movie tickets to buying furniture for the home. The Internet has brought remarkable changes in our lifestyle. Every business should recognize this and establish their presence on the internet. Internet marketing is beneficial for all the types of businesses. This will permit you to expand your visibility to the larger population.

Legitimate yourself

By establishing and maintaining the presence online, a business can show their customers that their business is active, dynamic and working to improve and is trying to grow. The Internet allows local businesses to legitimate themselves as successful companies. By this, they will be able to win and retain a large customer base. These days Smartphone have become popular so, consider a simple application design which helps to download and keep the business at the forefront of the minds of people.

Cope up with the competition

These days’ people are able to access and purchase a broad range of goods from online with the help of internet. It is very crucial for any business to maintain the competition against the small, local and large online retailers and businesses. This is possible only when the businesses make the right use of the internet marketing platform.

Research and Development

You can research good keywords which suit your business. You can utilize these keywords in your business to place your site on the top of the search engine results. Proper keyword usage allows you to drive potential traffic to your site. This is the best way to prevail new customers.

When it comes to the success of your business, internet marketing plays a significant role. To market yourself and to promote your products and services, you require the support of internet marketing. If you are planning to start a business or you are on your way and want to improve your business you can hire a reputed online marketing agency which takes care of all activities from designing the website for your business to implementing a variety of marketing techniques including Internet marketing. Internet marketing will help you in improving your business brand visibility, traffic, and sales.

How to Design Perfect Website with These 5 Web Development Steps

Web Development-basic steps

If you are running a small business and you have not realized how essential website design is for your business, it was high time you start taking advantage of the power of the internet. Investing in a quality website design can be one of the brightest decisions you have ever made to power your business.

The improvement of web development technology in today’s era has progressed business where a company represents itself in the online world and become the essential part of a day to day life. And, there is no crime in stating that professional website consists of the important role to attract new users.

Below are 5 essential stages of the design process that will assist you to understand how a website is designed and developed on a professional scale.

Project Planning

Project planning refers to determining the overall goals and objectives of the web development project. This is questionably the most important stage in the entire project. It is further divided into the following five parts – Requirement Assessment, Project Summary, Determining Required Resources, Key performance goals, Competitor Analysis.

Determining Project Scope

The next stage of the design process includes determining project scope. Creating a well-defined scope of the project will help in ensuring that the website project ends on time and within the specified budget. One of the best ways to mark out the scope of the project is a Gantt chart.

A Gantt chart offers a visual reference of the project. The chart shows activities involved in the project. It also shows the timeframe for the completion of each stage. It helps in specifying the scope of the project. Moreover, it also creates accountability between the website design team.

Website Design

The next significant stage of the website design process is designing the website itself. In this stage, the website development team focuses on selecting the theme, color, layout, features, and other aspects of the website.

During this step, the website designers incorporate different elements such as company logo, the color that strengthens brand identity, a theme that reflects the company’s product portfolio, and layout that is elegant and looks appealing.

The website designer will craft one or more prototype designs for the website. This is then sent to the website owners through email with the mock-ups of the website.

Website Development

In this web development phase, the website development team takes individual elements of the website and uses them to create a functional website. The stage involves developing a home page after which a “shell” is created for the interior pages. The shell contains the navigational structure and site layout without the web content. Once the website owner provides the content, it is spread throughout the site in the specified areas.

On the technical side, the website development process includes elements such as designing interactive contact forms, implementing payment gateways, and choosing a CMS such as WordPress, Joomla, and Magento.

Website Testing and Deployment

The fifth and final stage of the website is testing and deployment process. In this stage, the website designer adds final touches to the site and tests the website before deployment. The designer will test entire functionality of the site to ensure that it runs smoothly without any fault. The website designer will test the scripts and forums, ensure that the site displays well on different devices and platforms, bear out internal links, and other similar tasks.

The website designer will also validate the website codes to ensure that it meets latest website standards. This ensures that the website performs smoothly exclusive of any issues and problems.

The website is then shown to its owners to acquire the final approval of the site. After the final approval, it’s time to deliver the site. The web design team will upload the site to a hosting server specified and selected by the website owner using an FTP (File Transfer Protocol) program.

After the website has been uploaded to the hosting server, the last run through is conducted to ensure that the site performs without any problem. This step is performed just to authorize that all the files have been uploaded correctly and that the site is fully functional.

At last, the website design team adds finer details to the website to optimize its functionality and performance like plugin installation, on page SEO (Search Engine Optimization), and page speed optimization.

Your web designer should work closely with you on a much-related process to this one. A good working relationship with your designer, counting an open line of communication, is vital to ensure they are creating a successful website that will help your business grow.

Related post: How the World of Website development & Designing changing in 2017

Why Your Business Needs an Intranet

Why Your Business Needs an Intranet

In recent times, most corporations have their own intranet, which is rather like the internet except for the fact that it’s simply reachable to those within the company. However, Intranets are not just practical for large enterprises, SMEs can benefit from them hugely too.

An intranet means that internal communications within a company are simplified to a large extent and make for more success in terms of growth, as productivity increases. It’s mainly an internal database which every employee can access, with different permissions for various staff.

Document management

Keeping your companies documents in a secure environment online provides each Intranet user with easy access to information. This is particularly useful for companies seeking an ISO accreditation as document management is the answer.  An Intranet provides a system where any user, on any internet connected device, can simply share and access information and documentation.

Team engagement

If each member of your team can login and see the most recent company news, information, events or chat online with other members of the team who are remote.  An intranet solution can significantly improve cross-company communication.

intranet app

Communication

Not all intranet benefits relate, particularly to employee production. One of the main advantages of an intranet is improved communication, idea generation and internal conversation. Companies can offer forums where employees can contribute to ideas on various types related to the company itself, certain projects or other topics.

These forums may provide the outlet for employees to present new product ideas or suggestions they aren’t comfortable sharing face-to-face. It also allows employees that work in diverse locations to have an ongoing vehicle for communication.

Security and Reliability

Intranets often offer significant advantages in security and privacy over the Internet and other forms of electronic communication. Companies can use various types of firewalls and encrypted technology to protect data and internal communication from hackers. The consistency of intranets is also usually strong, as companies have IT staffs to deal with the systems. Unlike pages on the World Wide Web, employees typically don’t have to worry about bandwidth limitations and accessibility when opening intranet documents and tools.

Saves Time

Most organizations still rely on shared network drives and email for correspondence between different parties. A corporate Intranet goes a long way in solving the natural problems of working with shared drives and email. These include a reduction in the duplication of content, overcoming version control issues and having no ability to search across drives and staff member email accounts, just to name a few.

Intranet software provides a centralized storage area that enables your team members and you to bring out content into a single location from where everyone can access, search and work together from.

A well-designed and secure intranet will allow your employees to participate, communicate and collaborate better and save your business huge amounts of time. It will smooth out all the avoidable complications that happen in the current complex business scenarios. By addressing the problems of bringing your enterprise together irrespective of location or size, incorporating an intranet system in your business will let you harvest the benefits of increased productivity and better employee engagement.

Why You Need GDS Integrated System in the Enhancement of the Travel Business?

Travel agencies are facing extreme challenges from the competitors. It was skilled to transform the distribution, buying and selling aspects in the travel market. Global Distribution System (GDS) will let your business stay ahead of the competition and express a steady growth in the travel business. GDS is considered as the primary reservation tool for travel agents. It is the primary aspect of supplying travel products to retailers.

GDS is a comprehensive automated reservation network used as a single point of contact for accommodating airline seats, hotel rooms, rental cars, and other travel linked items by travel agents, online reservation sites, and big corporations.

GDS System
GDS is measured as the platform that enables the travel agencies or their clients to basically access travel data, place the bookings, compares the various booking prices for flights, hotels, buses and so on. There are GDS systems presented by Travelport, Sabre, Galileo and Amadeus. These foremost GDS systems can enable your travel website to gain billions of dollars every year.

GDS presented by these chief companies can access real-time inventories of hotels, bus, flights, railway, and the car rentals.

Important Aspects of GDS System for Travel Agents

Just imagine how the airline reservations and ticketing used to happen in the olden times. Many people will be sitting and working together in an office and one receptionist to connect with each team for a range of bookings. An index file for each flight has to be maintained and the tickets were manually written when the reservation is positioned through a phone call. The reservation cards will be kept in the cubby hole and the whole process takes 90 minutes to 3 hours. This takes a lot of time and attempts to place one booking. When there are multiple reservations under each category, then it’s going to be a strong job.

The modern GDS system evolved from the shared effort put forward by American Airlines (AA) and IBM. This further developed as Sabre GDS system. Nowadays the travel agencies, tour operators, and OTAs utilize more complex GDS system to discover the best available travel, hotel and airline reservation rates. The agents are able to place the reservations for clients in real-time. This has made the whole booking processes easier and faster.

This GDS system will launch promotional messages to the travel agents and from there to their customers. It will send alerts to agents about special fares, rates, discounts, and packages. This is a successful marketing and promotional tool for your travel business. GDS providers are becoming “fundamental to the supply of travel products to retailers in the online channel.” Some industry experts are predicting that the GDS systems will be outdated by 2020. But there are chances that it may grow or undergo a complete transformation and a new version may emerge. GDSs can turn into a ‘direct corporate booking tool’ rather than a booking tool only for travel management companies.

Innovation may purify and tailor engines to target particular travel interests similar to corporate or freedom travel. Technology may likewise deliver new answers for build information more valuable and realistic for clients (travel operators) and enlarge to cover new ventures.

If you are associated with the travel industry as a travel company, tourism development organization, resort, consolidator, travel agency or a travel counselor; you may be using travel technology solution that lends you the boundary to attract customers and hit competition.

Why Custom Software Development is A must for your business?

Custom software development

With so many companies and such great exposure, the competition to lead and be the number one in their respective business is making everyone cut throat. Clients are not going to acknowledge if you are one among the group of many other companies offering the same kind of services. You have to be unique and that is when the custom software developers come into the picture. They develop software that is exclusive and assemble your needs.

Custom software is built specially for a group of users or a particular organization that has a specific need. They are very different from the software packages that you can acquire at very low rates in the market. It is personalized to suit your need and will work according to your demands. It is made according to particular requirements. Custom software has a restricted number of users. It caters to a small group or a company that contains a large group. But it is never designed for millions of people.

Automation of day-to-day activities

Every business has some processes which can be easily automated, and thus, considerable time & effort can be saved to carry out the tasks which are being done manually. If you are looking for the automation of your everyday business tasks, then custom software can be a vast resource for achieving automation.

Faster processing of business operations

Custom software development introduces automation, which outcome in the much faster processing of the business operations. It saves a significant amount of time that can be utilized to enhance the effectiveness of business while working for its growth.

Efficiency and effectiveness in business processes

Achieving efficiency and effectiveness in business operations is not achievable if the business processes are not supported by automated software solutions. Thus, if you want to make sure that your customers stay satisfied and loyal to the brand, the custom software development is one of the most fundamental requisites which one must consider.

Streamlining business processes and methodologies

Custom software is proficient of creating highly streamlined processes for your business, especially, if it is operating from multiple branches or locations. Customized software can help in the structured growth of all the business data at one location, making it easier for the employees to access the most updated copies of data even if they access it from different locations.

Existing business software getting obsolete

Even if you got the best off-the-shelf software developed for your business, it can turn out to be out-of-date with time, as the businesses frequently outgrow the limited and rigid solutions provided by the software with the passage of time. Also, when your software cannot be additionally scaled, it’s time to get the custom software developed for the business which can effortlessly satisfy its requirements while getting merged with the business objectives.

Business owners need to consider what kinds of software will permit them to serve clients in the most effective manner possible. Off-the-shelf, fully customized, and hybrid software solutions exist, but they each have benefits and drawbacks. It is significant for business owners to consider their company’s needs, goals, and tasks in choosing a system.

Source: http://bit.ly/2qm8543

What is The Relation between Google’s +1 Button & SEO

google-plus & SEO

Since the days of Google Buzz, the +1 button has been a mystery to users and content producers in a similar way. It’s dissimilar from Facebook’s “Like” button, in that it doesn’t directly share content to a user’s social stream.

Google defines the +1 as a feature to help people find out and share relevant content from the people they already know and trust. Users can +1 different types of content, counting Google search results, websites, and advertisements. Once users +1 a piece of content, it can be seen on the +1 tab in their Google+ profile, in Google search results, and on websites with a +1 button.

A Google +1 can ultimately lead to a better page rank. A greater number of +1’s increases a link’s potential for a high CTR, which could lead to increased social sharing, and in turn can increase its Google search rank. What’s significant to note here is the correlation, not causation, between +1’s, other social shares, and search rank.

Why +1 Effect On SEO?

Search Engine Optimization involves a mix up of different strategies including on-page optimization, keyword optimization, off-page work including directory submissions and backlinking. Well, there’s a new puzzle piece in the SEO mix – the Google +1 button!

Google has officially stated that the +1 button will certainly affect search engine ranking. This is groundbreaking news as it will ultimately shape traffic; with all the hype there is about social search, a few key points should be considered, as they help put things in perception.

How Can You Get +1’s?

  • Put the +1 on every page of your site.
  • Post on Google Plus, people can plus one your page right from their news feed.
  • Rank high organically and in paid search, the +1 button appears in search results and the better you rank the more +1’s you’ll get.
  • Ask people on other social networks like Facebook and Twitter to visit your page and +1.
  • Send out a newsletter telling people that you’ve installed the +1 button on your page and that you’d appreciate it if they +1’d you.
  • People will also be able to +1 your page by clicking on a +1 button from their browser toolbar, but they’ll need an extension like the one for the Chrome browser.

As with any new Google update, it’s important to let the dust settle before you make any changes to your site or redirect the path your SEO engagement is currently on. The Google +1 button could be here today and gone tomorrow, so it’s decisive to practice patience while keeping an eye on site visibility, ranking, traffic and other important data.

Effective SEO strategies take time because search engines are frequently crawling, indexing and ranking sites that regularly create content and have their link portfolios enhanced. Since the effect that social search factors have in relation to the algorithm is unknown, it’s hard to tell what factors may directly contribute to ranking increases or decreases. Over time, it’s possible that several months of data could help shed some light on what if any value the +1 button has added to your site.

The +1 button is essentially a vote for your page, every time you vote your recommendation can be echoed across your Google-based social network (Google+, Gmail, Google account). So if you haven’t already +1’d your own site do so from Google Search and be sure to add the +1 button to your own site!

Intranet, Extranet, Portal: Which One is best For You?

Intranet Vs Extranet Vs Portal

Nowadays the terms intranet, extranet, and portal are often used interchangeably. It can, therefore, be very confusing to work out precisely what the differences are, let alone decide which option is the best for your organization. In this article, we’ll help you to understand what the terms really mean and in what situations the technologies are best applied. You’ll then be able to make an informed choice as to the best option for you.

In broad sense intranets, extranets and portals are the entire online tools that will help out to trim down the amount of time spent on carrying out everyday tasks enhance productivity in the workplace and improve communications. Any business or industry can take advantage of the profit that is on offer. There are, however, exclusive aspects to each option and so let’s look in detail at intranets, extranets, and portals.

Intranets

An intranet is essentially an internal platform.  It is a private, secured network accessible only to employees and is designed to facilitate connection, collaboration, and communication as well as streamlined business processes. The average intranet will consist of a number of standard features such as a document management system, staff directory, news blogs, company calendar, and newsletters. In fact, an intranet often quickly becomes fundamental to a company’s internal workings.

Businesses are using intranet applications for a variety of reasons. Sometimes it’s to deal with a particular pain point such as improving internal communications, promoting opportunities for collaboration across a dissimilar workforce or increasing employee engagement. Often it’s in response to a general need to make it easier to communicate and share documents within the company, to streamline day-to-day activity and to help organize people and data.

Extranets

An extranet is a classified network that is intended for your company and team members to share information and data among particular external parties in a closed, virtual space. These external parties could be customers, suppliers, vendors etc. And so an extranet can be used for private communication, collaboration, as well as knowledge and document sharing. But perhaps the finest application of an extranet though is for transferring data between organizations. Extranet access is dissimilar to the intranet which means that external parties will not have access to confidential internal information and data.

Businesses have found a series of uses for extranets: from the university or college utilizing an extranet for the expense of fees and sharing of information with students and parents, to the car manufacturer using an extranet to enhance collaboration and communication with suppliers thereby streamlining the supply chain and saving many dollars. Extranets are as well a huge option for companies that require sharing information backward and forwards with clients and customers – such as a graphic design company, accountants or law firms – as it will save valuable time and resources in comparison to the more traditional media of emails or phone calls.

Portals

A portal is a gateway or window that allows you to interrelate with enterprise systems and applications. As well as bringing together your intranet and extranet, a portal can also join you to external enterprise systems and applications as well as access to selected public websites and vertical-market websites (suppliers, vendors, etc.).

From banks and accountants to colleges, universities and healthcare providers, even childcare centers, large many businesses and industries are utilizing portals, mainly in response to the challenges of information management that exist in all organizations. Many portals also recommend the possibility of customization and personalization for staff members. So instead of every employee accessing the full range of tools and apps that are obtainable through the portal, they can customize it to those that are pertinent to their role or team.

As we’ve seen, when it comes to intranets, extranets and portals there are some features that are common across the platforms, and there are others that are specific. Which option is the best one for your organization will largely depend on what your objectives are. It’s important to remember, however, that the options are not mutually exclusive. In fact, progressively more companies are utilizing software that seamlessly combines two or more of the options into one integrated digital platform. The end result is the same though: a more productive and efficient workplace.

5 Essential Elements That Dictate The Success of A Web Portal

web portal development

Today, the portal is a necessary part of small, medium and large-sized businesses as it is useful to connect all internal departments into web platform no matter it is a local area or wide area with different locations. Companies and organizations can get their desired type of portal that best meets their business requirements and offer them a range of benefits.

By developing your desired portal for your business, you can provide your customers huge information from different resources in a unified way. Some of the portal development tools that dictate the success of a web portal are-

Space

Space is one of the most significant design tools as it dictates everything—from the flow to readability. Designers are beginning to use space in ways that we did not see on the web a decade ago. More portal designs include vast spaces, increased spacing between lines of text, and an overall use of open space.

Space is also important when it comes to creating a focal point for users. An image or piece of text surrounded by white space will appear larger and more important than one that is crammed into a smaller or tighter location in the design.

It is also important to note that space is not always white. It refers to the lack of elements, and could equally be a background color or a texture.

Simple Navigation
Navigation does not need to be complicated. It should be easy to identify and easy to use. It is also important to keep navigational menus to a minimum so you don’t overwhelm users. Depending on the type of portal, five to ten menu navigation items are the top end of what you should aim for.

Navigation also includes tools that help users navigate through a portal. Portals with parallax scrolling, for example, often include directional arrows to make the portal more user-friendly. The easier it is for people to use and navigate throughout your portal, the longer they are likely to interact with it.

Contact Information

Contact information generally appears in one of two ways – in the header/main navigation, or as a Contact Us page with a form or expanded information. Either option can work well, depending on your portal design.

The key is making it highly visible. Having contact information such as a phone number, physical address, or form to contact the web portal owner adds legitimacy to your portal and business. It can be frustrating for users to want to find you and the information not be clearly listed on the portal.

Call to Action (or Signup)

In most instances, a web portal is the gateway to an action – make a sale, provide information, gather contact information. To ensure this action, calls to action prompts need to be obvious and strong.

First, determine what your portal is supposed to do. Then design it so that action is obvious and lead users to it. Techniques such as color, contrast, and space can help lead users to the “right” buttons. Connect Mania, for example, wants users to download an app. The only clickable space regarding the scroll on the landing page takes you to the App Store.

Another popular call to action is a signup form. If this is your goal, set the form in a prime location and size it significantly. Make the form simple and quick to fill out. (If you require more than two or three pieces of information, consider a follow-up email rather than a complicated signup form.)

Search

Design the box in a way that is unobtrusive but is easy to use. Make sure the box is big enough to type terms from your web portal. If you use an icon for search, there’s no need to invent something new; use the standard magnifying glass. The tool is vital for repeat users.

While there are a lot of chief components to effective web portal design, counting these ten key elements can make a difference. Take care designing with space, simple navigation, about us, contact information, calls to action, search, footer information, buttons, images and web fonts. These often overlooked details can make or smash your complete portal design.

How the World of Website development & Designing changing in 2017

website development & designing

In recent years, the web has been getting more and more embedded in our daily lives. We make use of it for everything, from shopping, to banking, to reading our news. The demand for web development talent is as high as ever, and the range of what developers can do is enormous!

The importance of web design and its impact on the net is a worldwide accepted fact these days. Presentation of a website is the primary factor that the developer or owner must settle on. The content in your website should be available in an organized and professional looking manner. The site should also have good content full of relevant information and enough functionality to entice visitors.

The end of traditional web design

The theory of web design in the traditional sense is fading away. In traditional web design, the role of design was more to make the tech appear good to its audience. Web design is more than that. It has morphed into something bigger. Web designers (or experience designers) no longer just make websites “look beautiful”. Rather they need to look into the experience of users and their stories.

Conversational UI

As messaging platforms (such as Slack, Facebook Messenger, or WeChat) are overtaking social networks and app downloads, companies are starting to think about ways on how to make use of this change. Therefore the design of conversational user interfaces (like for websites) will become a progressively more important topic for most web designers in 2017.

GIFs & other animations

A lot of websites and apps use animations for a while. GIFs facilitate you to provide a richer product experience, explain a workflow, or simply provide a how-to guide for your users. And with several GIF creation tools (such as Photoshop, Giphy, or record.it) web designers are not limited to their design process.

Next generation of responsive design

Responsive design will continue to take over because it is one of the most effective ways of achieving a good UX. CSS media queries offer websites flexibility and allow them to adjust according to the different devices the site is being accessed on.

Data visualization

Data and analytics are more vital than ever and now big brands are presenting their users a chance to see the stats for themselves. Presenting data in visual ways increases user interaction with this information. Particularly valuable when it comes to understanding user representation, colorful charts such as the ones you can generate using Tableau, are eye-catching and draw user’s attention.

Material design

The material design has been developed by Google in recent years and is being steadily rolled out across its applications, including Gmail, Google Maps, Google Drive, and YouTube. It is a way of designing to create a hierarchy of meaning and importance on the page, drawing the user’s focus to different areas all the while moving and responding to the user’s actions. They’re calling the latter Material Motion. The material design uses geometric shapes to visually enhance their site, create depth, and realism. It’s becoming more and more admired across the rest of the web too, thanks to its ‘living’ status, its flexibility, and its compatibility across all devices.

Long-scrolling websites

There are pros and cons to long-scrolling websites. All in all, we do see more and more long-scrolling websites, mainly to the success of seemingly bottomless websites like Facebook, Twitter, or Instagram.

Facebook, Twitter, and Instagram allow users to scroll for hours, constantly seeing new content. As a human race, we’re used to the act now. Many sites are doing away with menus and tabs and as a substitute for putting everything on one, long page. The site can be broken up with images, typography, and videos to add some excitement to the experience.

Clearly, website development & design is of chief importance to any new or established business. It is the most lucrative way to bring a rapid ROI to your business. A small investment of today will certainly get you perfect results tomorrow.